customer
a daily chemical top player has extensive and in-depth business coverage with mature sales channel network.
challenges:long term business development has formed large retail distribution and channel layout, how to target the potential stores from massive store base?
the store base purchased from traditional vendors is out of date. how to master the current store information quickly?
with the continuous deeper product distributions, how to improve the efficiency of store check?
details:we did the store database clearance to remove the inactive stores and at the same time, we called out full store poi in assigned 100 cities to do the store potential scoring to target the growth opportunities.
at the same time, the smart journey planning highly improve the sales call efficiency and minize the cost.
achievement:potential store list with sales potential scores,the cost is greatly reduced compared with the
traditional way of data purchasing,sales volume increased.