customer
a leading dairy player which is the top dairy enterprise in china and in asia.
challenges:our customer want to understand the market situation including product mix, display, price and promotion information for the new launch planning on their cheese product.
details:we selected 2,000 retail stores in target channels and collect the in-store information in line with our customer research framework through our so-in monitor product.
achievement:present full market picture to our clients,we offer the fact-based data as the reference for
clients' launch plan preparation including segment visibility, promotion status and promoter investment.